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Notes and news on the power of product authentication for innovative brands and the consumers who value them.

Consumers want transparency from brands. Here’s why it starts with authenticity.

Certilogo named "Best Use of Artificial Intelligence in Fashion" for 2018-19

How Digitally-Connected Products Fuel Data-Driven Marketing

A Closer Look at Meaningfulness and Consumer Loyalty

Is 'connected' fashion a thing? Singles Day says yes.

The State of Resale: Is it the New Normal?

Brands Are Connecting with their Consumers Digitally

Secondary Markets, Grey Markets and the Human Cost of Counterfeiting: New...

Secondary Markets Are Dripping With Counterfeits. Here’s Why

Why Secondary Markets Are So Popular With Fashion Consumers

Secondary Markets Are Hot. But At What Cost for Luxury?

Dear Burberry: Here's a better way to outsmart counterfeits

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