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Notes and news on the power of product authentication for innovative brands and the consumers who value them.

Secondary Markets, Grey Markets and the Human Cost of Counterfeiting: New...

Secondary Markets Are Dripping With Counterfeits. Here’s Why

Why Secondary Markets Are So Popular With Fashion Consumers

Secondary Markets Are Hot. But At What Cost for Luxury?

Dear Burberry: Here's a better way to outsmart counterfeits

Are Direct-to-Consumer Brands Safer From Counterfeits? Yes and No.

When Brands Ignore Counterfeits, Everyone Pays

The True Cost of Counterfeiting Includes Human Trafficking

The Human Cost of Counterfeit Fashion Is Higher Than You Think

Five Brand Strategies To Protect Consumers from Counterfeit Luxury

Why Consumer Protection is Brand Protection

Consumer Alliance is Key to Counterfeit Protection

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