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Notes and news on the power of product authentication for innovative brands and the consumers who value them.

Consumers want transparency from brands. Here’s why it starts with authenticity.

Certilogo named "Best Use of Artificial Intelligence in Fashion" for 2018-19

How Digitally-Connected Products Fuel Data-Driven Marketing

A Closer Look at Meaningfulness and Consumer Loyalty

Is 'connected' fashion a thing? Singles Day says yes.

Holidays Are Prime Season for Counterfeiters. Here’s How To Protect Your...

Holiday Shopping Report 2018

Are Philipp Plein fans getting caught in the crossfire of the war on fakes?

Millennials are the Big Spenders When it Comes to Luxury

The State of Resale: Is it the New Normal?

Brands Are Connecting with their Consumers Digitally

Secondary Markets, Grey Markets and the Human Cost of Counterfeiting: New...

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