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Notes and news on the power of product authentication for innovative brands and the consumers who value them.

Why secondary markets are so popular with fashion consumers

Secondary Markets Are Hot. But At What Cost for Luxury?

Dear Burberry: Here's a better way to outsmart counterfeits

Are Direct-to-Consumer Brands Safer From Counterfeits? Yes and No.

When brands ignore counterfeits, everyone pays

The true cost of counterfeiting includes human trafficking

The Human Cost of Counterfeit Fashion Is Higher Than You Think

Five Brand Strategies To Protect Consumers from Counterfeit Luxury

Why Consumer Protection is Brand Protection

Consumer Alliance is Key to Counterfeit Protection

Authentic Brands Unite With Consumers To Stop Counterfeits

Watch On Demand: 3 Grey Market Insights You Can Only Learn from Consumers

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